Chia sẻ thông tin về GMB từ những chuyên gia SEO

Chia sẻ thông tin về GMB từ những chuyên gia SEO hàng đầu

Bích La Trần dựa vào những phân tích từ những chuyên gia hàng đầu trong ngành. Những nghiên cứu của họ đã trải qua nhiều thử thách và đôi khi là thất bại. Sau đó họ cho ta thấy được sự thật về nhiều mặt trong nghề Marketing trong thời đại số 4.0. Hãy cùng tìm hiểu với Bích La ngay tại đây nha.

Do Businesses Really Use Google My Business Posts? A Case Study

The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

Google My Business (GMB) is one of the most powerful ways to improve a business’ local search engine optimization and online visibility. If you’re a local business, claiming your Google My Business profile is one of the first steps you should take to increase your company’s online presence. 

As long as your local business meets Google’s guidelines, your Google My Business profile can help give your company FREE exposure on Google’s search engine. Not only can potential customers quickly see your business’ name, address and phone number, but they can also see photos of your business, read online reviews, find a description about your company, complete a transaction (like book an appointment) and see other information that grabs a searcher’s attention — all without them even visiting your website. That’s pretty powerful stuff! 

Google My Business helps with local rankings 

Not only is your GMB Profile easily visible to potential customers when they search on Google, but Google My Business is also a key Google local ranking factor. In fact, according to local ranking factor industry research, Google My Business “signals” is the most important ranking factor for local pack rankings. Google My Business signals had a significant increase in ranking importance between 2017 and 2018 — rising from 19% to 25%.
Claiming your Google My Business profile is your first step to local optimization — but many people mistakenly think that just claiming your Google My Business profile is enough. However, optimizing your Google My Business profile and frequently logging into your Google My Business dashboard to make sure that no unwanted updates have been made to your profile is vital to improving your rankings and ensuring the integrity of your business profile’s accuracy.
Read more here: https://moz.com/blog/google-my-business-posts-case-study

Hoặc bạn cũng có thể tham khảo một trang web uy tín ở đây cũng nói về những trường hợp tương tự. về GMB thì bạn yên tâm rằng những kiến thức này thì tuyệt miễn bàn khi tham khảo tại đây.

Google Posts now live for all Google My Business users

After much anticipation, Google Posts is finally available to all small businesses. The content will appear in both Google search and maps results.
Google Posts is now rolling out to all small businesses that use the Google My Business (GMB) platform.

Google just announced the rollout late this afternoon. A couple of weeks ago, the company moved Google Posts into GMB, and that is where you can access it now — on both the desktop and the Google My Business Android and iOS apps. 

Go to your GMB account and click on “Posts” on the left-side menu when you are in your Google business listing. You can also access it by clicking here. 

You should see a screen that looks like this: 

When writing a post, you are given several options: upload an image, write text (up to 300 words) or add an event title (with start and end dates and times). Users can also add call-to-action buttons including “Learn more,” “Reserve,” “Sign up,” “Buy” or “Get offer.” Here is a screen shot of that interface.
Read more here: https://searchengineland.com/google-posts-now-live-google-business-users-277710

Bích La có thể nói với bạn những điều này vì GMB đã được các SEO chuyên gia nói hết rồi. Việc của bạn là tham khảo và thực hành nữa là trọn vẹn nhé. Chúc các bạn thành công với GMB của mình nhé.